Things Not To Say to an Investor

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I have been evaluating funding proposals for more than 15 years, and there are no exceptions.

Everyone who has ever asked me to raise funding for me has told me this;

1) Their projects would be profitable

Certainly, I have yet to hear a project which the project owner thinks is not profitable. Yet 90% of the projects don’t get funding and even if they do, their chance of profitability is low.

After a while I stopped listening to the fact that their projects would be profitable. After all, everyone would believe that their projects would be profitable.

My advice to potential projects seeking funding should tone down on the profitable part and start talking about their business model, because the business model determines exactly why you are to be funded.

Right, many have also told me that even projects with amazing business models may not succeed too. However, projects that talk about me-too business models have rarely even succeed ever.

Projects with sound business models have a better chance at success or at least investors know that if the project fails they may still be able to get back something.

2) They need money to solve their problems (after which they would be profitable)

Honestly, stop saying that too. Investors are predominantly interested in their problems and their problems is to grow their money fast and safe.

Your problems are not their main concern, unless helping you solve the problem results in them benefitting financially from it.

Seriously money would come to you if you can solve problems that are financially rewarding for everyone. Money does not come to you because you have to solve problems.

To put it bluntly, your problems are none of investors’ concerns. If they choose to do so it is because they are doing beyond what they are required to do. They don’t have to do it.

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